6-Figure Bootcamp Marketing Secrets from Scott Colby

I finished up that interview with Scott Colby about how he built his 6-figure bootcamp from scratch.

He actually had it on AUTO-pilot for the past two years (while it made 6 figures) but now he’s cranking it up again.

=> Click here for Scott’s 6-Figure Coaching Call

I’m not going to lie, Scott did a lot of hard work, but it’s getting easier for him thanks to guys like Steve Hochman.

And you can have a 6-figure camp someday too,

Craig Ballantyne, CSCS, MS

PS – If you are lazy like me…

…and want to avoid the hard work, go here and have Steve and Bedros do all the marketing for you.

=> Click here for a Done-For-Your Bootcamp System

Seriously, if you want to build a bootcamp fast, there’s nothing better than getting a mentor to help you and to give you PROVEN tools – like the ones Scott is now using – to fill your camps.

If Steve and Bedros can teach an old bootcamp dog like Scott Colby how to get 20 new clients in a month, imagine what their done-for-you bootcamp system can do for you.

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Bootcamp Marketing Tip #1

Here’s bootcamp marketing expert Steve Hochman’s world famous “human billboard marketing tip”…

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The first thing I’m gonna talk about is my now world-famous human billboard marketing system.

Now, the human billboard marketing system works off of the law of reciprocity, where you do something nice for someone and they feel compelled to do something for you.

And it goes a little bit farther than that, but here’s how it works.  You’re gonna get 21 people that they’re gonna be your human billboards.

In other words, they’re gonna barter your Boot Camp services, and in exchange for getting free Boot Camp, they are gonna sign a contract that they will agree to refer one paying client per month.  All right?

So, they get free Boot Camp services.

But they’re gonna get YOU one free client per month.

And I’m gonna tell you about some really innovative tools you’re gonna give your human billboards to make it easier than heck for them to refer you tons of clients.

Now, let me show you how significant this is, and how you could go from zero to a six-figure income in 60 days with the human billboard marketing system.

If you take 21 human billboards and you times that by $199.00 per month, which is what I charge for my Boot Camps for a year contract on auto debit.  So, it’s $199.00 a month times 21 human billboards.

So, if each person refers you just 1 client, in 30 days, you’re gonna have 21 paying clients.

Twenty-one (21) paying clients at $199.00 a month equals $4,179.00 each and every month, after only 30 days, without spending one single penny out of your pocket.

Now, in month 2, those 21 human billboards are gonna refer you one more client.  That’s gonna bring you up to 42 paying clients at 199 a month, which equals $8,358.00 a month, by day number 60, without spending any money.

And $8,358.00 a month times 12 months equals $100,296.00 a year.

So, you see how powerful that is?  How easy it is to grow a Six-Figure Boot Camp?

How easy is it to get 21 people to be your human billboards, have them each refer 1 person a month, and sign a contract stating that they are going to do so?

Not only are they gonna refer you one person a month, but they’re not gonna tell a single soul about the very special deal that you gave them.  And after two months, you are on track to making $100,000.00 a year.

So, now, what you’re probably wondering is, “That sounds great, Steve, now where in the heck do I find these human billboards?”  And where I find them, and I’ll usually find about 21 of them in the first couple of days even, is on Craigslist.

But it’s more than just Craigslist.  You gotta know where to advertise on Craigslist for free.  Okay?

And there are six magical places to advertise for your bootcamp workout human billboards on Craigslist.

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To discover Steve’s 6 magical places to advertise your bootcamp on Clickbank…

…you’ll need to get your copy of the “Done-For-You” Turbulence Training Bootcamp Workouts and Steve’s bonus report on, “7 Killer Ways to Build a 6-Figure Bootcamp for Free!”.

Click here to get the Done-For-You TT Bootcamps Workout & Marketing Package

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Fitness Bootcamp Marketing : Do You Make This HUGE Mistake With Your Fitness Bootcamp Workouts?

I spent an entire weekend with bootcamp gurus Steve Hochman, Chris McCombs, and and Bedros Keuilian…

Awesome times!

They taught me so much about running fitness bootcamps, and I am going to interview them for the new bootcamp workout blog I’m building.

Stay tuned for secrets on how to build an amazing fitness bootcamp business while working just a few hours per day.

Can’t wait…

But in the meantime, let’s talk about 2nd biggest mistake in most bootcamp workouts that drives me freaking insane.

I saw a perfectly terrible example of it this morning.

As you might know, I walk my puppy, Bally the Dog, every morning here in Toronto, and five times per week we walk by a bootcamp class.

And every single day these trainers are doing something wrong.

Today, the big mistake was letting the class do the exercises with bad form.

Back when I was training 8-12 clients per day, I would get SEETHING mad watching other trainers put their clients through exercises while allowing bad form.

I bet my BP went to 220/160 watching that crap.

So negligent, and so ignorant.

Don’t you agree that this is irresponsible?

Teaching someone to do an exercise is NOT hard!

I just don’t understand why trainers allow bad form. So what if you are training 10-20 people at the same time, there’s no reason to allow it.

I know you’re sitting there nodding your head and agreeing with me.

I bet you see bad form all the time and it probably makes you mad too.

So let’s agree to do something about it. Let’s agree to commit to stressing proper form in our classes…after all, that will give our clients BETTER results!

Let me know how your fight against bad form goes,
Craig Ballantyne, CSCS, MS

PS – For the best NO-equipment workouts done with proper form…

…get your Turbulence Training Done-for-You Bootcamp workouts.

Plus, you’ll get Steve Hochman’s SEVEN secrets to NO-cost marketing that will help you build a six-figure bootcamp.

Click here to get that life-changing Fitness Bootcamp program!

PPS – With the best classes, fast results, and Steve’s marketing tips, I bet you can double your bootcamp income in just 3 months.

Let me know how it goes!

Fitness Marketing : Marketing Your Fitness Bootcamps With Facebook!

Twitter this. Facebook that. It seems like everyone is talking about Facebook and Twitter these days. The problem is that you have Facebook and Twitter accounts and only seem to waste time talking to old high school friends. So are these “social media” sites useless or are they really a good way to build your fitness business?

The good news is that Facebook and Twitter are proven ways to build fitness bootcamps, market your gym, and even sell more fitness ebooks and DVD’s. My research has shown that Twitter is better for selling e-books while Facebook is better for getting clients to bootcamps, gyms, and personal training. So let’s look at Facebook first.

The most popular way to use Facebook is to set up a personal profile and become friends with everyone you’ve ever known. But when using Facebook for professional reasons, you need to be picky about who you friend.

Focus on building a network of quality Facebook friends, as this can be even more powerful than building an email list, because with Facebook, you can learn much more demographic information about your friends (birthdays, age, interests, etc.).

The real power of Facebook is found in what is called, “the news feed”. Every activity and action you take inside of Facebook is relayed to everyone in your network (i.e. your friends) and this can spread virally.

The best way to use the power of the news feed is to share video and photos of your bootcamps and personal training facility. This will alert all of your Facebook friends, and if one of them watches your video, it will alert all of their friends that they are watching your video. That’s how your video can spread between networks and will attract high quality connections back to you.

You can also get high quality friends by creating a Facebook group. For example, if you live in Fargo, North Dakota, you might start a Fargo Fitness group, and invite everyone in Fargo who lists “fitness” as one of their interests to join. This is a great way to build quality friends and you can then have a conversation about fitness with those people, and eventually turn them to the topic of your training.

Each day you should add up to 20 new friends, focusing on high quality friends. You could even outsource the “friending” of people to an assistant. For everyone that signs up for your group, your assistant could go through their friend list and “add/friend” everyone from their list.

However, always focus on building relationships first, and don’t be too heavy-handed with your marketing or always asking people to buy or signup for training or bootcamps. Instead, just be friends and become a trusted expert in the area of fitness to your Facebook network. Once folks trust you, they will be happy and eager to pay for your services.

Finally, you can also use Facebook is to start a Fan Page. This might sound silly, but if you run a bootcamp in Fargo with 60 members who also use Facebook, then you should start a Fan Page devoted to your bootcamp and invite all of your members to join. This way, you can communicate directly to those fans without having to go through email (and therefore you don’t have to worry about pesky spam filters).

Plus, building a Fan Page will get indexed by Google, and folks searching for “Fargo Bootcamp” on Google will have a good chance of coming across your Facebook Fan Page. Just remember to put your keywords in the title of your Facebook Fan Page. Building a Fan Page is one of the fastest ways to get business boosting results with Facebook.

Even though that sounds like a lot of work, you only need to spend 10 minutes a day on Facebook. Log in, post a link, update your status, add a video, and tell your friends to check it out. That’s it. Soon you’ll have a full bootcamp and you’ll be making big bucks working just a few hours per day and having fun with fitness bootcamp workouts.

Discover “Done-For-You” Bootcamp workouts to help you make six figures running fitness workouts at:

Craig Ballantyne is a Certified Strength & Conditioning Specialist and writes for Men’s Health and Oxygen magazines and will help you burn fat without long, slow cardio sessions or fancy equipment.

Discover more money making bootcamp secrets at boot camp fitness workout marketing secrets to help you make more money teaching fitness while working less than ever before.

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