3 Tips From the Bootcamp Bootcamp Weekend

Do anything good last weekend?

I had a couple of family events, including a good ol’ family reunion.

Great times!

But that meant I couldn’t make it to the “Bootcamp Bootcamp” in
Louisville, Kentucky on the weekend.

So I had my good buddy, Pat Rigsby, give us three of the best darn
bootcamp tips from the weekend…

********************************************************************
3 Killer Tips From Bootcamp Bootcamp – By Pat Rigsby

We just wrapped up an incredible weekend with about 100 of the top
Fitness Bootcamp owners in the world at the first ever Bootcamp
Bootcamp.

We covered everything from the Top 5 Lead Generation Strategies for
Bootcamps to ways camp owners can maximize results for their members
using tools like bands, kettlebells and the TRX.

 

 

 

There had to be over 100 tips, tricks and strategies shared that
could propel a new camp to the six-figure mark in a hurry, but
sharing all 100 would make for a pretty long post – so here are my
top 3.

#1 – Pick two lead generation strategies and become epic at them.

Most mediocre business owners dabble in a bunch of things instead
of really committing to anything. Don’t be one of them.

Pick two high ROI lead generation strategies like public speaking
or power networking – and work them relentlessly.

You’ll get into a rhythm, be able to test and tweak and more than
anything else – you’ll get better and more confident at them.

So spend the next 90 days focusing on your top two lead generation
strategies and watch you business explode.

#2 – Don’t spend all your time chasing new people.

It’s often been said that it costs 10X as much to acquire a new
client as it does to re-sell and existing one.

Then why do most bootcamp owners spend all their ‘business growth
time’ chasing new prospects?

I can’t answer that – but I can tell you it’s a mistake.

Start spending more of your time focusing on internal marketing and
less on external marketing and your business will grow twice as
fast.

Instead of only offering one month of camp at a time, start selling
3 or 6 month memberships – or at least putting people on
auto-renweing memberships.

If you can get people to stay with you for 6 months instead of
four, spend $249 a month with you instead of $199 through upselling
them on Nutritional Coaching programs or supplements and get them
to refer someone here and there – your income will multiply right
before your eyes.

#3 – Great marketing is no substitute for a great camp.

I don’t care how good your marketing is, if you’re not delivering
great workouts with tons of energy – your camp will never become a
destination and you’ll forever be chasing new campers.

You have to create an atmosphere that campers love and can’t stop
raving about.

 

 

 

Greet them by name, provide better workouts, add music to the
workouts and create a competitive environment with Transformation
Contests.

If you want your campers to stay longer and refer often – you have
to make your camp more than a workout – it has to be an experience.

There you go – 3 tips that are easy to implement and guaranteed to
grow your business.
********************************************************************

Thanks Pat, awesome stuff!

Now get out there and apply those tips to your bootcamp,

Craig Ballantyne, CSCS, MS

PS – If you need more time to spend on working your top two lead
generations strategies…

…than “outsource” your workout design to the Turbulence Training
Bootcamp Workout programs.

You’ll get 31 done-for-you, no-equipment workouts – plus a whole lot
more marketing tips from top bootcamp biz owners.

Click here to get your TT Bootcamp workouts

Let me know if you want more tips from Pat!

2 Bootcamp Challenges for You

Just finishing up 7 days here in Europe…did 3 days in Paris, 2 in
Amsterdam, and today we were in Brussels.

All the while filming TT workout videos and having fun.

But today while walking down one of the main shopping streets here
in Brussels I stumbled across a gym offering Cardio Bootcamp
Workouts.

That’s right, bootcamps have hit Europe.

 

 

 

They are everywhere, and they are radically changing the fitness
industry…so you must keep pushing to get ahead and the lead the
way in your city…or else!

And bootcamps aren’t just for big cities like New York and Los
Angeles (and Brussels?)…

In fact, I did two interviews last week with small town, big money
bootcamp owners Donovan Owens and Ben Warstler, about how they have
built 6-figure bootcamps.

 

 

 

It’s amazing, after all, that Ben has 170 campers in a town of only
3000 people.

And both of those guys told me their secret weapon was networking
and getting out there in the community.

I mean, frankly, you can’t even call that work…but that’s what
they are doing to create the fastest way to a 6-figure income in the
fitness industry.

So my challenge to you today is this…actually, two challenges.

First, use the Donovan Owens “Power-Networking” plan and list the
top 5 “power brokers” in your town that you can network with
tomorrow. Who do you know that knows someone who you should know?

As Donovan told me, he’s always on the phone networking. (Just like
I’m always doing online networking – and I love it and the results
it brings me.) So make that list and attack it tomorrow.

Your second challenge is to copy Ben’s “Small Town Joint Venture”
strategy.

I want you to list the top 5 businesses in your town that you can
work with to cross-promote your services and theirs. From restaurants
to hotels to yoga studios, there are dozens of business that you can
work with…even in a small town.

 

So that’s it. Get to work and let me know how it goes.

Au revoir mes amis,

Craig Ballantyne, CSCS, MS
Author, TTBootcamps.com

PS – Ironically, the last thing you should be spending your time on
as a 6-figure bootcamp owner is…

…designing workouts.

After all, that won’t grow your biz.

And since I bet that you and I share about 95% of the same training
philosophy, why not take the training burden off of your shoulders
and use the 21 Done-For-You workouts that I’ve designed.

Grab your workouts here and focus on building your bootcamps with
networking and joint ventures

There’s gold in the relationships you can build for your camps!

Incoming boot camp search terms:

• bootcamp brussels
• boot camp bruxelles
• bootcamp bruxelles
• boot camp brussels fitness
• boot camp fitness brussels
• boot camp workout bruxelles
• bootcamp brussels belgium fitness
• bootcamp in brussels
• fitness bootcamp bruxelles

6-Figure Bootcamp Marketing Secrets from Scott Colby

I finished up that interview with Scott Colby about how he built his 6-figure bootcamp from scratch.

He actually had it on AUTO-pilot for the past two years (while it made 6 figures) but now he’s cranking it up again.

=> Click here for Scott’s 6-Figure Coaching Call

I’m not going to lie, Scott did a lot of hard work, but it’s getting easier for him thanks to guys like Steve Hochman.

And you can have a 6-figure camp someday too,

Craig Ballantyne, CSCS, MS

PS – If you are lazy like me…

…and want to avoid the hard work, go here and have Steve and Bedros do all the marketing for you.

=> Click here for a Done-For-Your Bootcamp System

Seriously, if you want to build a bootcamp fast, there’s nothing better than getting a mentor to help you and to give you PROVEN tools – like the ones Scott is now using – to fill your camps.

If Steve and Bedros can teach an old bootcamp dog like Scott Colby how to get 20 new clients in a month, imagine what their done-for-you bootcamp system can do for you.

Incoming boot camp search terms:

• workout before after
• before and after workout
• before after workout
• scott colby bootcamp
• fitness before after
• workout before and after
• before after fitness
• before and after workout pictures
• workout before after photos
• scott colby before & after

Fitness Bootcamp Marketing : Do You Make This HUGE Mistake With Your Fitness Bootcamp Workouts?

I spent an entire weekend with bootcamp gurus Steve Hochman, Chris McCombs, and and Bedros Keuilian…

Awesome times!

They taught me so much about running fitness bootcamps, and I am going to interview them for the new bootcamp workout blog I’m building.

Stay tuned for secrets on how to build an amazing fitness bootcamp business while working just a few hours per day.

Can’t wait…

But in the meantime, let’s talk about 2nd biggest mistake in most bootcamp workouts that drives me freaking insane.

I saw a perfectly terrible example of it this morning.

As you might know, I walk my puppy, Bally the Dog, every morning here in Toronto, and five times per week we walk by a bootcamp class.

And every single day these trainers are doing something wrong.

Today, the big mistake was letting the class do the exercises with bad form.

Back when I was training 8-12 clients per day, I would get SEETHING mad watching other trainers put their clients through exercises while allowing bad form.

I bet my BP went to 220/160 watching that crap.

So negligent, and so ignorant.

Don’t you agree that this is irresponsible?

Teaching someone to do an exercise is NOT hard!

I just don’t understand why trainers allow bad form. So what if you are training 10-20 people at the same time, there’s no reason to allow it.

I know you’re sitting there nodding your head and agreeing with me.

I bet you see bad form all the time and it probably makes you mad too.

So let’s agree to do something about it. Let’s agree to commit to stressing proper form in our classes…after all, that will give our clients BETTER results!

Let me know how your fight against bad form goes,
Craig Ballantyne, CSCS, MS

PS – For the best NO-equipment workouts done with proper form…

…get your Turbulence Training Done-for-You Bootcamp workouts.

Plus, you’ll get Steve Hochman’s SEVEN secrets to NO-cost marketing that will help you build a six-figure bootcamp.

Click here to get that life-changing Fitness Bootcamp program!

PPS – With the best classes, fast results, and Steve’s marketing tips, I bet you can double your bootcamp income in just 3 months.

Let me know how it goes!

« Previous Page