5 Holiday Bootcamp Marketing Tips

I bugged Steve Hochman and Bedros Keuilian to give you some holiday bootcamp marketing tips…and to get you set up for more campers in January.

Tip #1 – Implement a 21 day rapid fat loss challenge

You’ll set this up for a $97 fee…and everyone who takes this offer gets unlimited bootcamp and a 21-day meal plan.

Then you can up-grade them when they come in by offering them 7 extra days (for 28 days total) as long as they sign up to start the monthly program after the 28 days…

Let them know that it’s a no brainer because IF during the 28 days, they decide they don’t want to continue, they can cancel with no
penalties or hassles.

Of course, thanks to your amazing workouts, they’ll be hooked on your bootcamps and will become a raving fan for life…so they’ll stick around much longer than 28 days.

It a really cool way to get new people in on a promo now that takes them through the new year…and that way they already know, like, and trust you for their New Year’s fitness solution.

NOTE: If you don’t have time to do this before Christmas, no worries, just start it up after Christmas…perfect way to get new clients in for New Year’s.

For more info, search the 21-day rapid fat loss program on Bedros’ blog here:

=> http://www.PTPower.com

Cool!

Tip #2 – Give Your Current Campers Plastic Gift Cards

If you’ve read the interview I did with Steve, you know he loves giving out plastic gift cards to clients.

So give each of your bootcampers a $20 gift card to Starbucks (for them) along with five $100 plastic bootcamp gift cards to give to
their friends.

Each bootcamp gift card is worth $100 of bootcamp, and that will be another way to get new clients hooked on your workouts…and it makes your current campers look awesome for giving out that cool gift.

Tip #3 – Reward Your Current Members…

…by getting a free service from the local tanning salon, spa, chiropractor, and nail salon, and combine them into one big certificate and gift it to your clients.

Okay, those are great…but we’re not done yet…here are MORE TIPS from Bedros on how to prepare for the January rush…

Tip #1 – Offer free Saturday boot camps every Saturday in January for the entire community. This has worked awesome for California fitness expert, Josh Carter.

Tip #2 – Make January the bring a friend for a week month. Each member can bring 4 friends throughout the entire month (one friend per week). This is a killer referral system.

Whew. There you go.

That will get you off to an amazing start for 2K10, while finishing strong in 2009.

To your success,

Craig Ballantyne, CSCS, MS

Incoming boot camp search terms:

• bootcamp gift card marketing
• Steve Bedros bootcamp ideas
• steve hochman
• boot camp plastic cards
• bootcamp plastic gift card marketing
• free fitness boot camp marketing information
• plastic gift cards hochman
• steve hochman plastic gift cards
• stevehochman commealplan

How to Get More Bootcamp Clients

Been getting a lot of emails from bootcamp trainers recently who are loving
the TT Bootcamps workouts but still want more clients to take their
bootcamps to the next level…

So I asked bootcamp marketing guru Chris McCombs for ideas, and here’s what
he gave me:

1) Talk to EVERYONE

Wherever you go in your local area, just start talking to people.

Don’t come across as salesy or pushy, but just start the conversation going
and SOMEHOW turn it around to your boot camps… like start telling a funny
story of something that happened at your boot camp last night… whatever it
is, just turn the conversation towards your boot camps, and it they’re
interested they’ll ask more it.

 

 

 

That’s easy and natural.

2) Set Up Simple Facebook Ads

Facebook ads are a GREAT way to get clients.. just make sure to target your
ads as deep as possible.

So if you serve 7 different cites, create a separate targeted ad for each
one and the put the name of the city in each ad… and target your
demographics as deep as possible as well…

If your biggest audience is 25- 45 single females, then that’s who you
should target in your ads.

Again, simple and natural.

************
Thanks Chris.

If you want more step-by-step systems for getting more bootcamp clients or
even personal training clients, so that you can have more money and freedom
in your life…

…then you need Chris’ coaching. It’s the most in-depth internet marketing
program available anywhere on the planet for fitness trainers who want to
get more clients.

Click here for Coaching from Chris

“With Chris’ help, for my main keyword term I come up SEVEN TIMES on the
first page of Google. This ALONE tripled the number of clients I have. You
make marketing my personal training business on the internet EASY. Thanks
Chris, for everything!”
Luke Wold

Don’t make business hard for yourself.

Get professional help and get more clients so that you can help more people
and have less frustration in your life.

The key to success is good coaching from a mentor,

Craig Ballantyne, CSCS, MS
Creator, TT Bootcamps

PS – Chris can’t coach everyone…

…and he’s only taking a few new clients this week and then that’s it, no
more coaching spaces for a long time.

So get started getting more clients with his help here:

Click here for Coaching from Chris

It’s worth every penny to get awesome new clients and bootcampers. Let him
take care of your marketing so you can do the training.

Incoming boot camp search terms:

• get more bootcamp clients
• Bootcamp training demographics
• boot camp clients
• how to get people to come to boot camp
• how to get more people at bootcamp
• how to get more boot camp
• how to get clients for fitness bootcamp
• how to get clients for boot camp training
• how to get clients for a boot camp
• how to get bootcamp clients

3 Tips From the Bootcamp Bootcamp Weekend

Do anything good last weekend?

I had a couple of family events, including a good ol’ family reunion.

Great times!

But that meant I couldn’t make it to the “Bootcamp Bootcamp” in
Louisville, Kentucky on the weekend.

So I had my good buddy, Pat Rigsby, give us three of the best darn
bootcamp tips from the weekend…

********************************************************************
3 Killer Tips From Bootcamp Bootcamp – By Pat Rigsby

We just wrapped up an incredible weekend with about 100 of the top
Fitness Bootcamp owners in the world at the first ever Bootcamp
Bootcamp.

We covered everything from the Top 5 Lead Generation Strategies for
Bootcamps to ways camp owners can maximize results for their members
using tools like bands, kettlebells and the TRX.

 

 

 

There had to be over 100 tips, tricks and strategies shared that
could propel a new camp to the six-figure mark in a hurry, but
sharing all 100 would make for a pretty long post – so here are my
top 3.

#1 – Pick two lead generation strategies and become epic at them.

Most mediocre business owners dabble in a bunch of things instead
of really committing to anything. Don’t be one of them.

Pick two high ROI lead generation strategies like public speaking
or power networking – and work them relentlessly.

You’ll get into a rhythm, be able to test and tweak and more than
anything else – you’ll get better and more confident at them.

So spend the next 90 days focusing on your top two lead generation
strategies and watch you business explode.

#2 – Don’t spend all your time chasing new people.

It’s often been said that it costs 10X as much to acquire a new
client as it does to re-sell and existing one.

Then why do most bootcamp owners spend all their ‘business growth
time’ chasing new prospects?

I can’t answer that – but I can tell you it’s a mistake.

Start spending more of your time focusing on internal marketing and
less on external marketing and your business will grow twice as
fast.

Instead of only offering one month of camp at a time, start selling
3 or 6 month memberships – or at least putting people on
auto-renweing memberships.

If you can get people to stay with you for 6 months instead of
four, spend $249 a month with you instead of $199 through upselling
them on Nutritional Coaching programs or supplements and get them
to refer someone here and there – your income will multiply right
before your eyes.

#3 – Great marketing is no substitute for a great camp.

I don’t care how good your marketing is, if you’re not delivering
great workouts with tons of energy – your camp will never become a
destination and you’ll forever be chasing new campers.

You have to create an atmosphere that campers love and can’t stop
raving about.

 

 

 

Greet them by name, provide better workouts, add music to the
workouts and create a competitive environment with Transformation
Contests.

If you want your campers to stay longer and refer often – you have
to make your camp more than a workout – it has to be an experience.

There you go – 3 tips that are easy to implement and guaranteed to
grow your business.
********************************************************************

Thanks Pat, awesome stuff!

Now get out there and apply those tips to your bootcamp,

Craig Ballantyne, CSCS, MS

PS – If you need more time to spend on working your top two lead
generations strategies…

…than “outsource” your workout design to the Turbulence Training
Bootcamp Workout programs.

You’ll get 31 done-for-you, no-equipment workouts – plus a whole lot
more marketing tips from top bootcamp biz owners.

Click here to get your TT Bootcamp workouts

Let me know if you want more tips from Pat!

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