You ever write an article and then realize you totally left out important information? That’s how I felt yesterday after sending you the 3 big bootcamp trends for 2010. I totally left out 3 MAJOR bootcamp success factors. 1) Bootcamp owners who energize & inspire will win Remember this quote: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou I can’t emphasize enough how important it is for you to bring high energy to every bootcamp you teach. But that’s not a new trend,... [Please continue reading]

I realized, after watching the England vs. USA World Cup game on Saturday afternoon, that everyone loves predictions. It was almost as entertaining to see all the “experts” predict the score of the game than it was to watch the match. Only one expert got the score right, although it’s no big deal to be wrong…letting in the weakest goal in World Cup history, on the other hand, has serious consequences. Poor old Robert Green. And while watching the match, I realized it’s not too late to make my own predictions on the most important bootcamp trends for 2010. But these... [Please continue reading]

Winter arrived in Toronto on Wednesday…and its only 2 weeks till Christmas…but you can still be pushing to fill your bootcamps and working on plans to get more campers in 2K10… So I asked Pat Rigsby, bootcamp-filling guru, for his best advices on what you can do right now… Tip #1 – Reward your current members. Send a personal card to all of your campers and consider adding a $20 gift card to Starbucks or something similar. While some businesses will send cards, few if any will actually give ‘real’ gifts. You’ll stand out from the crowd this holiday... [Please continue reading]

I bugged Steve Hochman and Bedros Keuilian to give you some holiday bootcamp marketing tips…and to get you set up for more campers in January. Tip #1 – Implement a 21 day rapid fat loss challenge You’ll set this up for a $97 fee…and everyone who takes this offer gets unlimited bootcamp and a 21-day meal plan. Then you can up-grade them when they come in by offering them 7 extra days (for 28 days total) as long as they sign up to start the monthly program after the 28 days… Let them know that it’s a no brainer because IF during the 28 days, they decide they don’t... [Please continue reading]

Been getting a lot of emails from bootcamp trainers recently who are loving the TT Bootcamps workouts but still want more clients to take their bootcamps to the next level… So I asked bootcamp marketing guru Chris McCombs for ideas, and here’s what he gave me: 1) Talk to EVERYONE Wherever you go in your local area, just start talking to people. Don’t come across as salesy or pushy, but just start the conversation going and SOMEHOW turn it around to your boot camps… like start telling a funny story of something that happened at your boot camp last night… whatever it is,... [Please continue reading]

Do anything good last weekend? I had a couple of family events, including a good ol’ family reunion. Great times! But that meant I couldn’t make it to the “Bootcamp Bootcamp” in Louisville, Kentucky on the weekend. So I had my good buddy, Pat Rigsby, give us three of the best darn bootcamp tips from the weekend… ******************************************************************** 3 Killer Tips From Bootcamp Bootcamp – By Pat Rigsby We just wrapped up an incredible weekend with about 100 of the top Fitness Bootcamp owners in the world at the first ever Bootcamp Bootcamp. We... [Please continue reading]

Just finishing up 7 days here in Europe…did 3 days in Paris, 2 in Amsterdam, and today we were in Brussels. All the while filming TT workout videos and having fun. But today while walking down one of the main shopping streets here in Brussels I stumbled across a gym offering Cardio Bootcamp Workouts. That’s right, bootcamps have hit Europe.       They are everywhere, and they are radically changing the fitness industry…so you must keep pushing to get ahead and the lead the way in your city…or else! And bootcamps aren’t just for big cities like New York and Los Angeles... [Please continue reading]

Here’s bootcamp marketing expert Steve Hochman’s world famous “human billboard marketing tip”… ************** The first thing I’m gonna talk about is my now world-famous human billboard marketing system. Now, the human billboard marketing system works off of the law of reciprocity, where you do something nice for someone and they feel compelled to do something for you. And it goes a little bit farther than that, but here’s how it works.  You’re gonna get 21 people that they’re gonna be your human billboards. In other words, they’re gonna... [Please continue reading]

I spent an entire weekend with bootcamp gurus Steve Hochman, Chris McCombs, and and Bedros Keuilian… Awesome times! They taught me so much about running fitness bootcamps, and I am going to interview them for the new bootcamp workout blog I’m building. Stay tuned for secrets on how to build an amazing fitness bootcamp business while working just a few hours per day. Can’t wait… But in the meantime, let’s talk about 2nd biggest mistake in most bootcamp workouts that drives me freaking insane. I saw a perfectly terrible example of it this morning. As you might know,... [Please continue reading]

Twitter this. Facebook that. It seems like everyone is talking about Facebook and Twitter these days. The problem is that you have Facebook and Twitter accounts and only seem to waste time talking to old high school friends. So are these “social media” sites useless or are they really a good way to build your fitness business? The good news is that Facebook and Twitter are proven ways to build fitness bootcamps, market your gym, and even sell more fitness ebooks and DVD’s. My research has shown that Twitter is better for selling e-books while Facebook is better for getting clients to bootcamps,... [Please continue reading]